Cinépolis Cinemas Indonesia debuts virtual cinema experience in Minecraft - MARKETECH APAC (2025)

Indonesia – Cinépolis Cinemas Indonesia has made its foray into the virtual gaming world with the launch of its virtual cinema experience on Minecraft Bedrock Edition, marking a first-of-its-kind activation within the popular sandbox game.

Available on all Minecraft-supported devices, the custom-built server transforms the Cinépolis Cinemas brand into an immersive virtual world, featuring mini-games, hidden puzzles, and collectible in-game accessories.

As part of the activation, players can complete interactive missions to earn complimentary movie vouchers, blending entertainment with real-world rewards.

Key features of the virtual cinema experience include a Parkour Challenge, where players navigate obstacle courses set within the cinema lobby, and a Puzzle Hunt that encourages exploration by collecting hidden pieces across the digital space. The platform also includes player-versus-player (PvP) combat zones inspired by cinematic themes. In-game accessories such as popcorn buckets and caps are available for collection, while mini missions offer codes redeemable for select Cinépolis promotions.

The launch coincides with the release of ‘A Minecraft Movie,’ offering a game-based experience that emphasises interactive play and audience engagement. While rooted in cinematic themes, the initiative represents a broader move to extend the Cinépolis brand into digital and gaming spaces.

“With this launch, we’re inviting fans to experience Cinépolis Cinemas beyond the walls of a theatre. It’s fun, it’s digital, and it brings our brand closer to today’s audiences—especially younger movie lovers who live and play online,” said Delfi Kartikawati, brand marketing manager of Cinépolis Cinemas Indonesia.